Signing up
You can sign up for a free account at https://baymard.com/free-signup.
The company name you sign up with is the legal entity your Baymard license is issued to. You can update this at any time in Account Information.
Signing up creates an account for your company and a user for you. You can then invite teammates to join your account. If somebody at your company has already created an account and enabled Join Your Team using your email address domain, you will have the option to join that account as a user.
Your new account will automatically be on a trial with limited research access. You can upgrade to a paid plan at https://baymard.com/premium/upgrade.