Research formats
Guidelines
Detailed UX heuristics based on Baymard’s large-scale usability testing, each with research findings, real site examples, and practical recommendations.
Quant Insights
Survey-backed data on shopper habits and preferences for specific industries, paired with recommendations linked to relevant guidelines.
Benchmarks
Case studies with expert-rated scorecards of how major ecommerce sites perform against Baymard's guidelines, organized by industry.
Page Designs
Annotated screenshots from real ecommerce sites, showing how major sites in each industry handle specific UX challenges.